Marketing Modernization Consulting

Most startups don't have a marketing problem.
They have a structure problem.

360Martech rebuilds how marketing functions — strategy, team model, systems, and data — so founders stop guessing and start making decisions that compound.

Avg. pipeline growth
120+
Functions modernized
92%
Client retention
The Problem

Marketing maturity determines enterprise value.

Most growing companies don't stall from lack of ambition. They stall because marketing evolved tactically — never structurally.

  • No go-to-market architecture

    Campaigns launch without a coherent strategy connecting them to revenue.

  • Fragmented ownership

    Everyone does marketing. No one owns marketing performance.

  • Tools without systems

    10 subscriptions. Zero integration. Data that tells you nothing useful.

  • No performance governance

    Decisions made on gut feel because attribution was never built right.

What We Do

Four levers. One transformation.

We don't fix one layer and leave. We modernize marketing at every level — because piecemeal fixes don't hold.

01

Go-to-Market Architecture

Define your positioning, ICP, and acquisition model from first principles. A working GTM blueprint — not a slide deck.

02

Marketing Function Redesign

Restructure roles, reporting lines, and operating cadences so your team runs like a high-performance unit — not a cost centre.

03

Data, Attribution & Governance

Build the single source of truth leadership actually trusts. First-party data, multi-touch attribution, decision-grade dashboards.

04

Systems & Technology Integration

Connect your CRM, automation, and analytics into a revenue engine. Right stack for your stage — actually built, not just recommended.

05

Demand Generation & Pipeline

Intent-led, multi-channel demand programs tied directly to revenue. Built to fill pipeline with buyers — not just traffic.

06

Fractional Marketing Leadership

A senior transformation leader embedded in your team. Drives strategy, manages vendors, exits when you're self-sufficient.

Our Model

Not an agency. Not a consultant. Neither.

Agencies execute what you tell them. Consultants hand you a document and leave. Neither fixes why marketing isn't working.

The old way
Campaign by campaign

Hire an agency per channel. Measure clicks. Wonder why pipeline isn't growing. Repeat.

Gut feel & guesswork

No attribution. Decisions on instinct and last-click data that misses 80% of the story.

Headcount as the answer

Growth slows so you hire. Roles are undefined. Team gets bigger. Function doesn't get better.

Slide deck and goodbye

90-page strategy delivered. Implementation left entirely to you. Results: optional.

vs
The 360 model
System by system

Build the strategy and infrastructure that makes every campaign smarter than the last.

Decisions from data

We build attribution and governance so your team acts on signal — every week.

Structure as the answer

Redesign how the function operates — roles, cadence, accountability — so it scales.

Stay until it works

We embed inside your team and deliver working systems. We don't leave until it runs.

Client Results

Transformation stories
with real numbers.

Growth-Stage B2B · 10 weeks · Org Redesign

Redesigned team structure, OKRs, and reporting cadence. First quarter after engagement: 2× output, zero new headcount.

2× output, same team
Venture-Backed D2C · 8 weeks · Data Build

Built first-party data infrastructure and attribution from scratch. Leadership shifted to weekly data-driven budget decisions.

100% data-driven decisions
About Us

We've run marketing. We know what actually breaks it.

360Martech was built by operators who lived inside scaling companies — not consultants parachuted in from the outside. We've sat in the room when strategy was unclear, when the team was misaligned, when the data said nothing useful. We built this firm to fix those things structurally, not symptomatically.

Meet the team →
Diagnosis firstRoot cause, not symptoms
Execution-ledWe stay until it works
Built to lastYou own the systems
Vendor-neutralRight for your stage
"

The founders we work with are smart, ambitious, and completely stuck. Not because they lack ideas — because their marketing function was never built to scale.

AM
Alex Mercer
Founder & Chief Strategy Officer
10+ years transforming marketing
Tools We Deploy

Technology is the last decision we make.

Strategy first. Structure second. Then — and only then — do we choose tools that serve the system.

CRM & Sales
HubSpotSalesforceApollo.ioOutreachSalesloft
Data & Analytics
SegmentAmplitudeMixpanelLookerGA4Snowflakedbt
Automation & Email
MarketoKlaviyoCustomer.ioIntercomBraze
Ads & Attribution
Google AdsMeta AdsLinkedIn AdsNorthbeamTriple Whale
Let's Talk

Your marketing can work.
It just needs to be built right.

Free 45-minute diagnostic call. We'll identify exactly what's structurally broken — and what to fix first. No pitch. No fluff.

Get My Free Diagnostic We respond within 24 hours